For over 25 years, The Star Group has been in the business of Creating Business™ for our clients…. and these are some of their stories.
Featured Case Studies:
The Client: 360 Cookware
The Challenge: Increase web traffic, enhance search engine relevancy and drive e-commerce sales by reworking the entire site of the greenest cookware on the planet.
See Synegration™ in action for 360 Cookware –
Other Cookware Green With Envy
360 Cookware is top-of-the-line stainless steel cookware made in America in the country’s greenest cookware manufacturing facility. Great for traditional cooking methods, it also offers the option to cook with vapor technology. The specially designed lid creates a floating vapor seal that surrounds food with intense heat, locking in vitamins, moisture and flavor without added oil, fat or excess water. Vapor technology has been sold through trade shows for more than 40 years and enjoys a devoted following.
Our primary objectives were to increase traffic, drive e-commerce sales of cookware, rework their site for usability and convenience, and enhance their search engine relevancy.
The Client: The National Museum of American Jewish History
The Challenge: Build the buzz and generate interest from near and far about the only museum in the US dedicated solely to telling the comprehensive story of Jews since their arrival in America over 350 years ago.
See Synegration™ in action for The National Museum of American Jewish History –
A Night at the Museum
As the National Museum of American Jewish History was building its new $150 million, 100,000-square-foot home in the heart of Philadelphia’s historic Independence Mall, Star Group focused its efforts on building buzz for the much anticipated opening. Why the anticipation? NMAJH is the only museum in the nation dedicated solely to telling the comprehensive story of Jews since their arrival in America in 1654.
Like its historic neighbors, NMAJH, a Smithsonian affiliate, highlights the quintessential immigrant story, exploring such universal themes as the challenges and opportunities of freedom, democracy, civil rights and assimilation. A testament to what all free people can accomplish, for themselves and society at large, NMAJH is a place for all Americans to explore.
The Client: Pilot Freight Services
The Challenge: Change the perceptions of a brand from “just an air-freight carrier” to “your full-service logistics partner.”
See Synegration™ in action for Pilot Freight Services. –
Moving Up in the World
Established in 1970, Pilot is the largest privately held freight forwarder, having originated in air transport, and expanded over the years to become inter-modal. Fortunately, the company has experienced record growth over the last ten years. But as economic conditions continued to constrict, and competition in the freight market heated up, in 2009 Pilot faced its first year of financial decline.
As Pilot forged ahead, the purpose of this project was to carve a stronger brand value proposition for Pilot (beyond air). To do this meant a shift in perceptions from the commodity business of “moving stuff” from Point A to Point B (e.g., Pilot as vendor) to a higher-level attitudinal space that is typically highly service-oriented (e.g., Pilot as partner).
The Client: City of Philadelphia Department of Revenue
The Challenge: Help the City of Philadelphia collect $30 million in back taxes in just 54 days.
See Synegration™ in action for the City of Philadelphia Department of Revenue –
Show Me the Money
With the nation and the world in the grips of one of the worst economic downturns in decades, Philadelphia’s Revenue Department was set to take aggressive action to help the City weather its own tough times—launching its first tax amnesty program in decades. In fact, both the City and its School District were owed millions of dollars in unpaid tax principal, putting the City in budget crisis and critical city services in danger of being suspended or shut down indefinitely. In October 2009, the Philadelphia City Council approved an ordinance which would allow a 54-day window of opportunity for tax delinquents to make good with the city by offering Philadelphia residents, workers, and businesses owing back-taxes the chance to have all penalties waived and to pay only half the interest owed. Star Group was selected from among four competing agencies for the project.
The Client: University of the Sciences
The Challenge: To create a repositioning, graphic identity, and comprehensive communications campaign to drive home the rich variety of educational experiences and career opportunities students can discover there.
See Synegration™ in action for University of the Sciences.. –
Down To A Science
Philadelphia College of Pharmacy, North America’s first College of Pharmacy, was founded in 1821. In 1997, the College reached university status and, in 1998, changed its name to “University of the Sciences in Philadelphia.” But by 2010, with five colleges and broadened ambitions, the University had already outgrown this localized name (“in Philadelphia” was dropped) and was ready for a repositioning aligned with its expanding and distinctive educational opportunities for students seeking to build their futures at the place where healthcare and science converge.
Impressed with Star Group’s experience in branding and messaging, University of the Sciences challenged us to create a repositioning, graphic identity, and comprehensive communications campaign to drive home the rich variety of educational experiences and career opportunities students can discover there.
The Client: Delaware Lottery
The Challenge: To create a marketing communications campaign to increase sales of Instant Games for the summer of 2010.
See Synegration™ in action for Delaware Lottery –
Summertime is synonymous with footloose fun and carefree activity. When Star Group was asked to create a marketing communications campaign to increase sales of Instant Games for the summer of 2010, we wanted to tap into this sentiment. But we also saw an opportunity to reach the Lottery’s target demographic, 18-25 year olds, by tying into the Lottery’s Annual Summer Road Trip program. Because Instant Games are easy-to-play, engaging and offer instant gratification, they are an ideal point of entry for this younger demographic. And because the games can go anywhere and be played any time, they’re the perfect out and about summertime companion.
The Client: Virtua Woman
The Challenge: Build a robust online community for South Jersey women that would be positioned as a premier “go to” destination for women’s health and wellness needs.
See Synegration™ in action for Virtua Woman –
Beyond the Baby
By delivering over 7,000 babies annually, Virtua has earned a long-standing reputation as the premiere location in the Southern New Jersey region for maternity care. Yet, as popular as Virtua had become with expectant mothers, the brand needed to secure a more enduring relationship with these women post-delivery.
Star Group worked with Virtua representatives to develop and implement a robust online community for South Jersey women that would be positioned as a premier “go to” destination for women’s health and wellness needs. This online community—branded Virtua Woman—proved to be a critical bridge that carried new moms into an ongoing relationship with the Virtua brand. Now women think of Virtua as more than just a place for just having babies.