The Star Group

Serving as Agency of Record since 2008, Star Group spearheads Pilot Freight Services Marketing, Media, Digital, Search and Direct Mail programs. Contributing to the companies continued record breaking growth and success.

Star was instrumental in the development of Margaritaville Shrimp; a product that combined the perfect party lifestyle with the perfect party food.

Star Group serves as the Agency of Record for the Delaware Valley Honda Dealers Ad Association. Consisting of 23 dealers in PA, NJ and DE, the agency plans and buys all integrated media channels, develops creative, and marketing promotions that work together to drive traffic and increase sales.

Star Group has been engaged with University of the Sciences since 2010, currently serving as Agency of Record for Creative Services, Public Relations and Media Buying & Planning.

M&M, the Star Group's gaming and entertainment division, has worked closely with Caesars Entertainment marketing and its agency affiliates on a variety of branding and brand standards assignments.

M&M, the Star Group's gaming and entertainment division, has worked with Tropicana Entertainment for over 20 years, including serving as Agency of Record for the brand's flagship Atlantic City property.

Working with Wharton Executive Education and The University of Pennsylvania's Graduate School of Education, Star Group deployed the testimonials of key C-level executives from Ritz-Carlton, Bank of Bermuda, Accenture and McCainn Foods, among others, in a lead management program for the world's first executive education programs focused on building critical skills for The Chief Learning Officer.

Now in its 34th year of operation, the Delaware State Lottery continues its winning tradition. As Agency of Record, Star Group supports long-standing products; PLAY 3, PLAY 4, POWERBALL®, MEGA MILLIONS®, and Instant Games, as well as newer games to the lineup such as Fast Play and Delaware Cash 5.

Star is both marketing agency and equity partner for the AMNRL which, as America's officially sanctioned rugby league, has already grown to 13 teams in six states.

Star Group has successfully developed and brought to market Shopper Marketing solutions for Coca-Cola brands such as Sprite, Fanta, Mello Yello, VAULT, and Seagram's. Over the past five years, Star Group has developed promotional platforms, beverage packaging design, digital consumer experiences, in-store signage/POS, print advertising and radio to support national retail activations.

Out to become known for the best pizza on the planet, Chef Anthony has enlisted Dan Marino and Star for an aggressive rollout campaign. Star currently manages PR, store openings, and brand consultation.

Dover International Speedway is the largest sports venue in the state and hosts one of America's popular auto racing events. For more than twenty years, our Delaware office has helped the Monster Mile drive attendance to their two annual NASCAR races by engaging fans across multiple platforms.

M&M, Star Group's gaming and entertainment division, is Agency of Record for Harrah's Seven Stars brand; the top tier of the company's renowned Total Rewards loyalty program.

Star Group provides strategic marketing communications services to Teva companies that include Teva Pharmaceuticals, Teva Respiratory, Teva U.S. Generics, and Teva Women's Health. Star is the digital Agency of Record for the Teva Respiratory brands ProAir® HFA and QVAR®.

Star Group's gaming and entertainment division, M&M, is Agency of Record for Isle of Capri Casinos fastest growing brand, Lady Luck. This casual gaming venue is present throughout the Midwest, Gulf South and Colorado.

Spearheaded by an award-winning campaign, Star helped develop the Barb's Harley-Davidson brand as it expanded into new venues and in-store merchandising.

Star Group's gaming and entertainment division, M&M, is the Agency of Record for Harrington [formerly Midway]. Unique branding opportunity with heavy focus on DM, outdoor, print, TV, radio, website for casino, live harness racing track, and sports betting.

For more than a quarter-century, Star has helped the American arm of this worldwide technology leader plan and promote high-level conferences that attract healthcare leaders from here and abroad.

Star Group serves as Agency of Record to Seasons 52, a fresh grill and wine bar concept from Darden Restaurants that provides guests with a "right for the times" dining experience, inspired by the seasons and fresh appeal of the farmer's market. Seasons 52 currently operates 18 restaurants in 11 states.

Star was the Agency of Record for Comcast Corporate from 1999 to 2006. At that time the account grew to $130M. When Comcast went to $500M the account moved to NY; however, Star retained a portion of the account for internal media support.

When the association formed in 2007, Star was hired to handle the media planning and buying. The association includes 13 dealerships and Star places and manages all media and handles promotions and co-op funding.

Star Group's Gaming and Entertainment division, M&M, is agency of record for one of the gaming industry's most respected gaming brands with 16 properties in 6 states across the country. M&M's unique blend of responsibilities include; marketing planning and strategy, creative development across three brands, digital and e-blast, monthly direct mail, and F&B ideation and conceptual development.

Having helped create some of today's hottest bars and clubs, the principals of DMG are taking nightlife management to a new level and turning to Star to help launch their brand and digital marketing.

Fox Rothschild LLP (www.foxrothschild.com) is a full-service law firm built to serve business leaders. Over the past 100 years, they have grown to more than 500 lawyers in 16 offices coast to coast. As Agency of Record, Star Group works with the firm's marketing department to raise the profile of the firm as a whole, as well as highlight the expertise of key practice groups and individual attorneys.

In the decade that Star has served as Agency of Record, Virtua has emerged as one of New Jersey's most innovative and fastest-growing health systems.

Since 2007, Star Group has supported the Komen Philadelphia Affiliate growing from a fledging organization to the leader in the local breast cancer movement. From fundraising, to event planning, to all levels of marketing and communications, we provide the services that help The Affiliate empower communities in 13 counties against the disease, as well as contribute to groundbreaking research.

Star Group serves as Agency of Record to the Cape May-Lewes Ferry, which transports more than 100 vehicles and 1,000 passengers per day across the Delaware Bay, between Southern New Jersey and Delaware beach communities.

M&M, the Star Group's gaming and entertainment division, is Agency of Record for Seneca Niagara and Seneca Allegany; western New York state's premier gaming destinations.